THEME: ACHIEVING RAPID BUSINESS GROWTH AND PROFITABILITY THROUGH SUSTAINED SALES GROWTH FROM KEY CUSTOMERS Date: 18th - 20th November Location/Venue: Serena Hotel DAR ES SALAAM Career Options Africa, East Africa's leading HR consulting group with branches in Kenya , Uganda, Tanzania and Rwanda has partnered with the international sales institute to design and deliver this workshop. Target Group: Sales Directors, Sales Managers, Key Account Managers in East Africa KEY TRAINING TOPICS AND EXPECTED OUTCOME Sales strategy - competence to create a solid corporate sales strategy as a foundation to sound key account management. Key Account Mapping Competence - competence to identify key accounts with the best opportunity for sustainable growth. Enterprise level Relationship Management Competence - competence to initiate, strengthen and sustain unique relationship with each key account and be able to protect the account from competitors. Creating and Communicating Value - competence to set up a value lab to create and effectively communicate value to key customers Systems and Structures - competence to develop a sound corporate framework (systems, structures, Technology and people) for effective management of key accounts management. Key Account Performance Management - Competence to develop sound and effective key account metrics and using the metrics to track individual performance of each account. In addition, competence to develop a sound growth , recovery or wind up strategies for key accounts based on performance. FEES. One million,..
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